Trash Bin Cleaning Service: Building A Better Business
This episode of "Trash Chatter" features host Victoria Conway and guest Mike Walker from Spiffy Bin discussing the intricacies of starting and running a trash bin cleaning business. Mike shares his journey, beginning with his dissatisfaction in a manufacturing job and his exploration of various business opportunities, eventually leading him to the niche field of trash bin cleaning.
Initially, Mike conducted extensive research on the business model, including studying different companies and pricing strategies. He discusses the importance of family support, especially his wife's encouragement, in his decision to launch his business. Mike highlights the crucial steps involved in starting such a venture, emphasizing self-reflection, resource allocation, and understanding the 'why' behind the business.
Throughout the episode, Mike provides insights into the operational aspects of his business. He discusses marketing strategies, including participating in local events like home shows, beer fests, and parades, and leveraging social media platforms. These efforts helped him establish his brand and attract customers from his target demographic - typically families in homes valued between $400,000 and $700,000, who value cleanliness and convenience.
Mike also talks about the challenges he faced, such as routing and scheduling, employee management, and adapting to logistical issues like coordinating with trash haulers. He stresses the importance of having routing software and a flexible schedule to manage these challenges efficiently.
Additionally, Mike delves into expanding his business services beyond bin cleaning, such as offering pressure washing, house washing, and servicing dumpster pads. These add-ons not only diversified his business but also helped in maximizing revenue.
Looking to the future, Mike envisions expanding his business, possibly to other cities or through franchising, while acknowledging the need to balance growth with personal life, particularly enjoying time with his family and on his boat.
Mike expresses gratitude towards Victoria and her family for their support and the seamless experience in purchasing trucks for his business. The episode encapsulates Mike's journey, providing valuable insights and advice for anyone considering starting a similar business.